Adaptive Strategic Execution Programme

Design thinking - Making Sense of Complexity

Programme Dates

14th & 15th June 2018

Programme Venue

Residency Towers
Chennai - 600017

Fees

Rs. 25,000 + 18% GST = Rs. 29,500

What is Design Thinking?

Design thinking is a user centred methodology that places the customer at the centre of the product development process. Firms use design thinking for various purposes like building products customers love to use, testing out new ideas/concepts, creating new product/business lines, optimizing processes for customer satisfaction, planning expansion to new geographies and more.

Program Objective

  • Understand nature of business innovation in industry
  • Understand the customer’s world closely to find pain points and opportunities
  • Innovate on products/platforms to meet customer needs
  • Vet promising ideas against business objectives

Potential benefits from the programme

  • Enhance problem solving/innovation skills to build innovative business models/products
  • Structured brainstorming around new products/features/processes
  • Plan phased trials with clear learning objectives
  • Storytelling techniques to better ‘sell’ product/solutions
  • Improve chances of making winning products for market needs




The programme will be led by Mr. Ramesh Srinivasan and Mr. Shrinath V of Questellar based out of Bangalore. Ramesh consults with several large & medium organizations on innovation, new product initiatives & strategy. He has trained over 750 professionals in design thinking & Product Management across sectors like banking, pharma, IT, telecom, manufacturing, industrial automation, automotive, media & hospitality. Ramesh is a certified facilitator in problem solving & creative thinking. He is an executive coach for CxOs.





Shrinath has over fifteen years of experience in telecom & location based services with firms like Nokia, Texas Instruments & Motorola. He mentors start-ups on product lifecycle & marketing. He has conducted several workshops on storytelling, product management & innovation for senior leaders. Shrinath is a Google Developer Expert (Product Strategy).

Program Overview

The two-day course is designed to help Business Leaders and Senior Management Executives decode changing context, develop fresh ideas to stay ahead of unknown disruptions and identify key business determinants for continued success.

Pedagogy

The programme will be a hands on workshop conducted by leading practitioners with strong industry experience. The workshop will include a mix of lectures, conceptual exercises, examples and team based exercises.


Who should attend this course?

  • Executives and managers responsible for tackling strategic challenges at their organizations
  • Team members who want to collaborate on design thinking
  • Research and development leaders and managers
  • Project leads and managers
  • Marketing professionals
  • Directors of Business Development
  • Business Intelligence Managers
  • Product Managers

Contact

Ms Priyanka S

Management Development Centre

Loyola Institute of Business Administration (LIBA),

Loyola College Campus, Chennai - 600034.

Phone: (91) 9444028424

E - mail: priyanka.s@liba.edu



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